Accommodation Sector Conference

For many corporates and travel buyers , spend on accommodation often forms the largest share of the travel budget. In the case of Europe, much more than the spend on an air programme. Yet whilst there is very high engagement with TMCs on air programmes, the same is not always the case for accommodation.

The sector is vibrant and expanding with many exciting developments around sustainability and providing an environment conducive to a positive work, life balance. Travellers are demanding more than just a place to stay, they want an experience… that comes in budget, that is socially responsible in a great location. But the sector can be confusing , with many new entrants, multiple booking channels and fluctuating prices.

The BTA Accommodation Conference aims to deliver insights from the sector on how they are developing their offering to met the demands of tomorrow’s travellers. Come along to hear from our experts in the hotel and apartment sector plus our panel of buyers and information on booking channels, RFPs, hotel programmes and more.

The Agenda (Subject to change)

14.00 - Welcome and Setting The Scene 

14.15 - Hotel Panel | A Panel Discussion On Booking Tools, Content and Processes 

14.45 - Security | Presentation On What The Accommodation Sector Needs To Be Focusing On To Ensure Their Guests Are Safe And Secure From Both A Physical And Cyber Perspective. 

15.15 - Coffee Break 

15.45 - What Buyers Want | Buyers Talk About What They’d Like From The Accommodation Providers and What Their Buyers Are Asking For Too 

16.15 - New Trends | Hotel and Serviced Accommodation Representatives Talk About How The Accommodation Sector Is Meeting The Demands Of Guests From Sustainability, Well-Being and Design Sspects. 

17.00 - The BTA Hotel Programme 

17.15 - Wrap Up 

17.30 - Drinks Reception