With more than 6,800 hotels franchised in more than 40 countries and territories, we represent more than 550,000 rooms around the globe. Our four distinct hotel brands in Europe provide a spectrum of lodging choices to meet our guests' needs.
Ascend Hotel Collection member hotels offer a unique and upscale experience that allows guests to connect with the local flavour of a destination in an entirely new way.
Clarion properties combine first class service with exceptional facilities and attention to detail.
Quality the name that has been trusted throughout the years, offers guests a memorable experience through hotels with full service and superior facilities.
Comfort hotels are widely represented and offer the ideal mix of value and reliability.
With more than 36 million global members and counting, Choice Privileges rewards programme allows guests to reap the benefits of being a member of the Choice Hotels family.